Winning The Direct Ordering Game
From a household name in its home country, a QSR brand has made its move in the UAE, avoiding aggregators and harnessing RadYes to pursue a direct-sales approach.
The success of Jollibee in the UAE wasn’t by accident.
While the brand was well known to its loyal target segment, the important pre-work of aligning relevant channels and pivoting early on were keys to the brand’s early success in the UAE market. By leveraging a robust platform from customer acquisition, lead conversion and last-mile delivery, the brand was able to outperform market-standard metrics.
From the moment the brand went live on the RadYes platform, the brand started showing positive returns almost immediately, with conversion rates of 16.47%. With the brand performing well, RadYes boosted CTAs across the customer funnel, increasing customer engagement and loyalty, and boosting repeat purchases to 31.3%.